Urban Futbol Inc. is owned and operated by Elaine Smith and Greg Smith. They are avid soccer players and are passionate about supporting the development of the next generation of players. They grew up and raise their family in Edmonton and have operated a successful business for the last decade.
Elaine plays regularly on a local team, and occasionally joins one or two more for fun, as well as coaching her daughter's Club team. She started playing soccer after spending so much time taking her kids to practices and games and played in a tournament in Las Vegas in April 2018. She began coaching after attending an Alberta Soccer Association, Women in Soccer conference and continued her training. Aside from a late start in soccer, Elaine enjoys cycling, yoga and volunteering in the community. Elaine gained business experience working in large corporations and hopes to translate that experience to provide a premium turf field at an affordable price. Greg has had the pleasure of coaching and managing at a Club level in Edmonton for the past six years. His passion for the game has translated into an intense learning of the beautiful game. Greg has completed the EMSA coaching courses, was an assistant coach for the FCBEscola Camp, completed the NCCP Concussion course and Level 1 of the NCSAA Goalkeeper coaches course. Greg is a current Goalkeeper for two local soccer clubs.
As parents of competitive soccer players, Greg and Elaine saw a need for high quality and cost effective turf practice space in the Edmonton area and jumped at the opportunity to help fill that need. They also wanted to create a job where they could wear track pants to work.